Favourite Ad Campaign:
Currently, my favourite ad campaign as a whole would have to be the Doritos “Best Part” ad. With the “caught-off-guard” sort of humor, each ad is unique, intense (to portray the Doritos experience) and definitely memorable. Outlining the different “best parts” of enjoying Doritos’ chips. For me, the ads are memorable and humorous, and didn't need a celebrity endorsement to be effective. Below are two of my favourite Doritos “Best Part” commercials currently running:
Target Market:
The Superbowl ads are usually believed to be directed toward men, usually 25-50, who are sports fans and tend to be rugged. This, in the recent past, has definitely changed. Advertisements today during the Superbowl reflect their viewers: full families, moms, children, teens and yes, most definitely, the 25-50 year old rugged sports fan. The target market is understood because many of the products being marketed have changed from things like “Pro Line” and “Ford F 250’s” to “Volkswagen Passat” starring a small child, and online service websites.
Cultural Themes:
The major cultural theme that is reoccurring in the current television advisements is celebrity endorsements, and dry humor. Using celebrities to gain attention of viewers, most ads are willing to pay millions to give their newest ideas a go. Humor has always been a great seller, but the idea of this caught-off-guard, dry humor is something that I don't remember seeing much before.
Overall Observations:
Overall, the advertisements currently on television today tend to be either very light hearted and fun, or serious and risky. There doesn't seem to be many concepts in between. I have learned a few things from advertising trends today:
a) Sex always sells
b) Humor is always a winner
c) Celebrity endorsements are proven to work, but have never driven me to want to buy something more or less than before
d) Raising the volume on commercials by networks backfired, and not only annoys me, but makes me mute the channel and I miss the whole commercial all together.
